BTW, their symbol's NFLX

If they don't have your next DVD available at the closest shipping center, Netflix will now mail you the next locally-available movie in your queue while you 'wait' for the first movie in your queue to find its way to you. So they're basically tacking on a movie you want to see for free, without counting against your account for that month, just because it might take an extra day for your first movie to get to you.

Part of me rankles at this type of thinking as they're just movies, and it's just a day or so. Anyone who'd actually get upset about this needs to readjust their priorities.

That said, I also recognize the remarkable level of service they embrace by doing this; they're saying that their customers should not expect just solid service at a good price, but truly exceptional service from people who actually look for ways to solve a problem before anyone reasonable even thinks they have one.